Stock Markets Analysis & Opinion

How This Dividend Magnet Drove 252% Gains and Crushed ETFs


If I can give you piece of advice to start 2023, it’s this: do trust your dividend income to ETFs!

It’s one of the biggest mistakes I see people make—especially with the market’s gains this year. These first-level players (wrongly!) think that in a rising market, they can buy and be A-OK.

Not so.

In fact, a rising market when you’re most likely to buy low-quality investments puts your portfolio in danger in the next downturn. Just ask anyone who bought crypto or profitless tech in 2021!

And dividend ETFs are at the of our list of assets to avoid, not only now but always. This is why we panned the Schwab U.S. Dividend Equity ETF™ (NYSE:SCHD) last August. It was just too packed with blue chips whose dividends were growing rapidly.

Today we’re going to dive into two other popular dividend ETFs: the Vanguard Dividend Appreciation Index Fund ETF Shares (NYSE:VIG) and the ProShares S&P 500 Dividend Aristocrats ETF (NYSE:NOBL).

This duo is a dividend mainstay for many folks because, like SCHD, they focus on large-cap US stocks that regularly grow their payouts. Names like Johnson & Johnson (NYSE:JNJ), PepsiCo (NASDAQ:PEP), and 3M Company (NYSE:MMM) populate these two funds’ portfolios.

Sounds pretty safe, right?

NOBL goes one better—as the name says, it holds the Dividend Aristocrats, the S&P 500 companies that have grown their payouts for 25 years or more. Throw in low fees (just 0.06% for VIG and 0.35% for NOBL), and, well, what’s not to like?

Lots, actually.

For one, both of these funds have a built-in advantage because a growing dividend is the No. 1 driver of share prices. This is why we target dividends that are not only growing but in the picks we make.

You can see how a surging payout lifted shares of holding Reliance Steel & Aluminum Co (NYSE:RS) over the last decade. In that time, RS’s dividend soared 192%. The share price followed, rising 252% and easily outrunning VIG and NOBL. You can see RS’s payout pacing it’s stock higher, point for point, below:

RS’s Payout-Powered Price Gain
RS Price Dividend Chart

Note also that the company’s rising dividend helped grow its share price through the 2022 meltdown. That’s because, even in a falling market, it’s tough for investors to ignore like the one RS announced in February 2022.

“Dividend-Growth” ETFs’ Underpowered Payouts Drag Them Down

But back to our dividend-growth ETFs. Given their emphasis on rising payouts, beating the market be a cinch for them, right?

Wrong. As you can see below, VIG and NOBL lagged the S&P 500—shown in purple by the performance of the SPDR® S&P 500 (NYSE:SPY) over the last decade, despite their rising payouts. And Reliance, this pair sagged last year, with the rest of the market.

What’s the Point of a Dividend ETF Again?
Dividend ETF Total Returns

It makes you wonder why you’d bother taking the time to research a dividend ETF—especially when you look at their current yields: both pay around 1.9%, only a bit more than SPY’s 1.6%.

Worse, both of these funds (like all ETFs) are locked into an underlying index: NOBL must own all of the Dividend Aristocrats, and VIG is nailed to the S&P US Dividend Growers Index, which aims to mimic the performance of US firms that have raised their payouts annually for at least 10 straight years.

In other words, shackled to indices as they are, neither fund can avoid a dividend disaster like AT&T Inc (NYSE:T), which we’ve panned before for its penny-a-year hikes. Then last year, it slashed its payout as part of the spinoff of its WarnerMedia business. Its membership in the Aristocrats was revoked soon after.

But the truth is, AT&T had been dragging down NOBL and because the ETF couldn’t break with its underlying index, it was powerless to sell!

AT&T Was a Lead Weight on NOBL
T Disappoints

This is a major reason why we stay away from dividend ETFs and stick to stocks with accelerating payouts instead. By managing our own portfolios, we can dodge the AT&Ts of the world—and put our money into the Reliances instead.



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