Stock Markets Analysis & Opinion

Does Wayfair Need to Exist?


Last summer, I pounded the table on Bed Bath & Beyond Inc (NASDAQ:BBBY) as short, arguing that it was headed for bankruptcy (I first recommended $BBBY as a short in July 2021 when it traded briefly over $30). I asserted that BBBY may end up eventually liquidating and that it did not need to exist. The bonds are now trading at 11 cents, which suggests the strong possibility that BBBY will be liquidated. Whether or not this is the case, the shares will be canceled in Chapter 11 or 7.

I’ve been all over Wayfair Inc (NYSE:W) as a short since it was trading over $300 more than 18 months ago. At the current cash burn rate, W could be out of cash by year-end.

Wayfair (W – $46.79) – Wayfair, which I recommended at much higher stock prices intermittently throughout 2020-2022, announced that it was cutting 10% of its workforce. A significant workforce reduction is an unmistakable sign that upper management and the Board of Directors are bracing for a contraction in a company’s business prospects. Yet, the stock market prefers to continue chasing “unicorn” sightings.

In this case, W jumped 20.3% Friday on the announcement that the cost reduction from the job cuts would boost earnings. In addition, the company announced that initiatives were underway that is expected to cut $1.4 billion in costs by late 2023 (the unicorn). Of course, the company did not identify specifics. It also said that it is expected to be “adjusted EBITDA breakeven” earlier in 2023 than was projected in August 2022.

The company did not say anything about revenues for Q4 other than that it was encouraged by the “recent topline (sic) performance” and “the momentum in orders,” whatever “momentum” is supposed to mean. We know retail sales declined in November and December. If W generated revenue growth from November to December, it was at the cost of steep discounts, which means lower gross/operating margins.

W generated a $282 million operating loss in Q3. Through nine months, its operating loss was $977 million vs. a $77 million operating profit for nine months in 2021. Between year-end 2021 and the end of Q3, W’s cash + cash equivalents were nearly cut in half, from $$2.39 billion to $1.28 billion, a $1.1 billion cash burn.

Wayfair Daily Chart

Now, Wayfair will incur up-front cash costs connected to the job cuts, but its alleged cost cuts will not fully kick in until late 2023. By then, I am betting its revenue base will have declined a material amount year-over-year basis. If not, it means W continued to slash prices to move inventory and generate revenues, which in turn take a blow-torch to margins. W’s revenues dropped 12.5% from Q2 2022 to Q3 2023. October may or may not have improved; we know November likely did not, and December remains to be seen. We’ll find out in late February when it reports its Q4/full year for 2022.

With a 34% short interest on a 72.8 million share float, I believe 80-90% of the upside action in W’s price Friday was from short-squeeze covering. The CEO’s hot air about expense cuts and “adjusted” EBITDA that accompanied the job cuts announcement got the momentum going. The last time W ran up starting in late November, from $28.75 to $42.20 in three trading days, I contemplated buying puts but did not. I regretted it when W fell back to $31 about ten days later.

I’m not even sure Wayfair needs to exist in a nasty recession scenario, which I believe will unfold this year in conjunction with a consumer that has little liquidity remaining after paying for necessities and servicing credit card debt; I’m not making that bet yet – crash puts – but I might after I see Q4 numbers.



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